A story is told of a mute accountant who was hired by a major drug-lord. The drug-lord figured that since the accountant couldn’t speak, chances of him blowing his illegal operation wide open would be slim.
Things went well until one day the drug-lord noticed a huge chunk of his money had gone missing.
He had the accountant brought before him and started questioning him, but the accountant pretended to not understand what the drug-lord was saying. The drug-lord figured he’d give him a chance, so he brought in a translator who was going to be translating between the two using sign-language.
The lord once again asked the accountant where the missing money went, and the accountant again played innocent and told the translator “I don’t know what he is talking about”.
This went back and forth until the drug-lord got so fed up that he pulled his pistol and held it to the accountants head and told the translator “Tell him I will blow his head off, if he doesn’t tell me where my money is!”
The translator signs to the accountant exactly what the drug-lord had said and he signs back “Okay okay, I hid the money under my bed. It’s all there, I promise. Just let me live!”
The drug-lord is getting impatient and asks the translator what the accountant had said and the translator, seeing his opportunity, says “He said, he doesn’t think you have the guts to pull the trigger!”
Brutal story, I know, but still a great example of what it means to be ready when opportunity strikes.
Maybe one more example of something a little more applicable to the internet marketing niche: has any of you seen the youtube video that recently went viral about a dad who shot his daughter’s laptop to teach her a lesson? I remember watching it the first time when it had about half a million views and I was thinking to myself “he should monetize that video… that way he would get at least some money from this little video of his.”
A week after he uploaded it, he had over 24,000,000 views on that video and guess what? Still not monetized!
UPDATE: He has done some monetizing since (created a blog, etc).
I don’t care much for Adsense and as such I am not a heavy earner with them but I do make a few bucks off of my monetized videos every month and just taking my average Adsense earnings (from my videos) and spreading the formula over 24 million views, I would be conservative if I said he should have easily earned at LEAST $50,000 in Adsense revenues alone (just in week one).
Now of course, there are different ways of monetizing a video (like links to relevant products-for-sale in the description box, etc.) but he wasn’t doing ANY monetizing at all. I think it is safe to say that he missed out on roughly $100,000 USD just by not seizing the opportunity that he was presented with.
MOMENT OF TRUTH: We are all presented with “once in a lifetime” opportunities and the more we are open to them, the more often such opportunities will cross our paths. The trick is to be ready when opportunity strikes and to embrace it like you have waited for it all your life.