Micro Focus: Eliminating Dream Stealers

16 Sep
Please Note: This post was written for one of my earlier SEO Service blogs (back in 2011). With 20/20 hindsight and all, my views and opinions may have changed since, so please keep that in mind as you read!

A few weeks ago I made a post entitled “Building an Income Empire – One Brick at a Time!” and I got a lot of positive responses to it.  If you haven’t read it yet, I encourage you to take a few minutes and read it.

It’s basically about the fact that it takes time and active labor to build an online business – just as it would to build an offline business.  If you have not read it yet, I would strongly recommend you check it out.

Anyway, moving on to today’s blog-post topic, I want to talk a little bit about focus.

Am I Really Focused?

I always thought I was pretty focused in my business but I am slowly realizing how that is not at all the case.  I always have 5 to 10 full-time projects going at any given time and though that is not necessarily a bad thing, it does have it’s disadvantages.  

It is something most entrepreneurs struggle with and what I have come to realize is, unless one “systemizes” each project and sees one project through at a time, one quickly burns out. As a result, over ambitious entrepreneurs leave a lot of “could be made” money on the table.

I think we all understand that. Spreading ourselves too thin is never a good idea.

Taking the Blinders Off

What if you are too distracted with “one” project?

Example:  this site is my number one money maker and has been ever since I started working online full-time back in 2009.  Be it commissions from promoting quality affiliate offers, sales of various SEO service packages, or services for offline clients, this site has done exceptionally well and has been my bread and butter for over 2 years.

Sure, I have other projects, sites and products in various niches that bring in steady incomes as well, but when it comes to the big money, this site outperforms them all.

But… this site has been – and still is to this day – costing me a ton.  I put more money in to it than I care to remember and I probably spent a few thousand man hours on it as well.

Which leads me to my point: I need to cut the expenses and focus on the things that will bring this site to the next level.

What does this mean?

  1. I will be getting rid of all custom SEO services. Sure they have made me thousands, but they have also robbed me of a lot of freedom.  Custom orders are tailored to meet each customer’s needs, which can get extremely time consuming for myself and my staff.
  2. I will focus all my “service” energy towards my famous “27+ backlinks a day” service.  Why offer a handful of different services when you can offer one exceptionally good service at a fraction of the cost and a fraction of the labor?  My focus will be to continuously improve on the current “27+ backlinks a day” system.  Since it is systemized, I can very easily train staff on various parts of the system and get a powerful outcome for my customers at a low cost to them.
  3. I will try to make at least one educational blog-post each and every week.  Yes, this will remain a SEO blog, but I will also touch on various other aspects of online marketing. How’s this: I will do my best to provide training on everything worthwhile teaching.

There is a saying we have here in Canada: a jack of all trades is a master of none.  Essentially, why not focus on one service and make it the best out there?

My goal is to provide few – but exceptional services.  That way I can commit more of my time to creating free SEO training videos and step-by-step SEO guides.

In short, sometimes you have to focus within your existing focus to find out what really is worth your while and what is keeping you from reaching the new heights in your business.

Have you ever had to “micro focus” on something? I would love to hear your thoughts/feedback!

Konrad