Comments on: Evolving Online & Increasing in Worth

By: Konrad Braun

Konrad Braun — Thu, 15 Mar 2012 14:37:52 +0000

In reply to Sue.

Very well put!

I read of one guy who was trying to sell his report for $17 and it just did not want to sell. So he tried giving it away in an effort to gain at least some free subscribers with it. That too did not work so well. He got frustrated and slapped a $97 price tag on it, and all of a sudden he was starting to get sales.
How much of it is true, I don’t know. But I do know that a LOW price can make that first impression less impressing.
Good thoughts,
Konrad

By: Sue

Sue — Thu, 15 Mar 2012 14:32:44 +0000

Great post Konrad!
I have been testing different prices as well. Often my higher priced product sell better than the lower ones. Many people connect low price with lower quality with certain products I think. Maybe having a mixture is a good way to start creating a relationship with a buyer. They may be more likely to buy a low priced product from you first, than after seeing the quality opt for the more expensive ones!

By: Konrad Braun

Konrad Braun — Thu, 15 Mar 2012 13:29:54 +0000

In reply to Ido Jansen.

Thanks for sharing Ido 🙂

I truly appreciate your feedback!

In regards to the Microsoft example used, I think (I will double check to confirm) I said “not perfect”… by which I did not mean “bad”. I myself love Microsoft, so even though a lot of people say “they suck”, I’d find a reason to defend them. Not so much these days anymore with apple being what it is etc, but you get my point 🙂

Just thought I had to redeem myself lol

Konrad

By: Ido Jansen

Ido Jansen — Thu, 15 Mar 2012 13:16:34 +0000

Konard, this is a great post, you have managed to describe the exact problems I have encountered when launching my ebook.
It was launched back in 2008 and I thought it was not a big deal therefore published it for free.
This turned to be a big mistake since it was ,and still is a good info product. true, I have a nice list of loyal subscribes but I could have made a lot more from this book.
I am now working on an add-on based on the original book – this time it will be offered for sale, for its right value.
I do not agree with one issue, the Microsoft example, small businesses and self marketers cannot afford releasing a bad product unless they are really lucky, we tend to forgive Microsoft because we have no choice, but will be less tolerant to other marketers – I think this is specially true within the IM market.
Thank you for your post, it gives me a little push toward finally releasing my new product! 🙂 – Yours, Ido Jansen

By: Konrad Braun

Konrad Braun — Thu, 15 Mar 2012 12:22:18 +0000

In reply to Kerrin K..

That is a good strategy I think. Not all products will hit the spot and not all will do as well as expected, but if you have a few decent ones that did well, you can always work on taking them to the next level. At least that is going to be my “plan” for the near future.

Having limitless good ideas is something a lot of people get jealous of. I myself find that I am somewhat lacking “break through” ideas these days. It seems to come and go in phases with me.

Awesome feedback, thank you!